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FLO

Flowers Foods, Inc.

Consumer Defensive · $1.3B market cap

Verdict

Share price

$5.57

close of Oct 3, 2026

Fair value

$19.68

Sticker Price

Payback Price

$7.87

buy price

On Sale

FLO is On Sale: at $5.57 it trades 29% below its buy price (Payback Price) of $7.87 and 72% below its fair value of $19.68. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth3.7% a year✗
Equity per share growth4.7% a year✗
Sales growth5.0% a year✗
Free cash flow growth4.8% a year✗
Return on invested capital6.7%✗

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Insider activity

Since Jun 15, 2026: no open-market purchases and 1 other filing (stock awards, tax withholding and similar). Why purchases matter

Other filings

COURTNEY H MARK

Chief Brand Officer · 2026-06-15

Award

25,980 shares

About Flowers Foods, Inc.

Flowers Foods, Inc. focuses on the manufacturing and sale of pre-packaged bakery items across the United States. Its extensive product range includes freshly baked goods such as breads, buns, rolls, snack cakes, and tortillas, alongside frozen bread and roll options. These products are marketed under prominent brand names, including Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and…

Packaged Foods

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works