FROG
JFrog Ltd.Technology · $11.8B market cap
Verdict
Share price
$95.50
close of Oct 3, 2026
Fair value
$41.26
Sticker Price
Payback Price
—
no buy price
FROG is Overpriced: at $95.50 it trades 131% above its fair value of $41.26. There's no buy price: it has lost money 3 years in a row, so its value rests on sales alone. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Sales-Based (P/S). It has reported a loss for 3 years in a row. Its free cash flow looks positive ($0.14B), but $0.16B of that is stock paid to employees rather than cash, so we value it on its sales instead.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds FROG. In Q2 2026, 1 added. Who we track
Moves in Q2 2026
Added: Polen Capital Management
Insider activity
Since Jun 12, 2026: no open-market purchases, 86 sales worth $110.6M and 1 other filing (stock awards, tax withholding and similar). Why purchases matter
Sales
Notman Tali
CHIEF REVENUE OFFICER · 2026-09-08
Sold
$74K
Notman Tali
CHIEF REVENUE OFFICER · 2026-09-08
Sold
$1.6M
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$160K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$482K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$1.1M
Show all 86 salesShow fewer
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$898K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$550K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$192K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-08
Sold
$563K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-09-04
Sold
$439K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-09-04
Sold
$1.3M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-09-04
Sold
$631K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-09-04
Sold
$239K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-09-04
Sold
$1.4M
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$2K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$4K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$10K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$72K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$496K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-03
Sold
$188K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-09-02
Sold
$3.4M
Notman Tali
CHIEF REVENUE OFFICER · 2026-09-02
Sold
$1.7M
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-09-02
Sold
$795K
Simon Frederic
director · 2026-09-01
Sold
$158K
Simon Frederic
director · 2026-09-01
Sold
$227K
Simon Frederic
director · 2026-09-01
Sold
$378K
Simon Frederic
director · 2026-09-01
Sold
$1.4M
Simon Frederic
director · 2026-09-01
Sold
$861K
Simon Frederic
director · 2026-09-01
Sold
$1.2M
Simon Frederic
director · 2026-09-01
Sold
$1.3M
Simon Frederic
director · 2026-09-01
Sold
$5.8M
Steele Elisa
director · 2026-08-28
Sold
$57K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-27
Sold
$306K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-27
Sold
$9.8M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-27
Sold
$10.9M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-27
Sold
$4.1M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$3K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$785K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$375K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$167K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$238K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$1.1M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$98K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$902K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$298K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-08-13
Sold
$165K
Simon Frederic
director · 2026-08-13
Sold
$48K
Simon Frederic
director · 2026-08-13
Sold
$2.0M
Simon Frederic
director · 2026-08-13
Sold
$1.0M
Simon Frederic
director · 2026-08-13
Sold
$444K
Simon Frederic
director · 2026-08-13
Sold
$658K
Simon Frederic
director · 2026-08-13
Sold
$2.8M
Simon Frederic
director · 2026-08-13
Sold
$252K
Simon Frederic
director · 2026-08-13
Sold
$2.3M
Simon Frederic
director · 2026-08-13
Sold
$894K
Simon Frederic
director · 2026-08-13
Sold
$425K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-08-07
Sold
$20K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-08-07
Sold
$77K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-08-07
Sold
$828K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-08-07
Sold
$414K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-08-07
Sold
$27K
ZWARENSTEIN BARRY
director · 2026-07-23
Sold
$100K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-17
Sold
$27K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-17
Sold
$1.3M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-17
Sold
$2.0M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-17
Sold
$524K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-17
Sold
$93K
Sela Yossi
director · 2026-07-16
Sold
$45K
Sela Yossi
director · 2026-07-16
Sold
$405K
Sela Yossi
director · 2026-07-16
Sold
$1.0M
Sela Yossi
director · 2026-07-16
Sold
$692K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-07-08
Sold
$134K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-07-08
Sold
$735K
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-07-08
Sold
$547K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-07-07
Sold
$69K
Grabscheid Eduard
CHIEF FINANCIAL OFFICER · 2026-07-01
Sold
$52K
Simon Frederic
director · 2026-07-01
Sold
$130K
Simon Frederic
director · 2026-07-01
Sold
$3.2M
Simon Frederic
director · 2026-07-01
Sold
$5.0M
Simon Frederic
director · 2026-07-01
Sold
$2.6M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-06-29
Sold
$13.5M
Shlomi Ben Haim
CHIEF EXECUTIVE OFFICER · 2026-06-29
Sold
$5.9M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-06-12
Sold
$80K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-06-12
Sold
$373K
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-06-12
Sold
$2.6M
Landman Yoav
CHIEF TECHNOLOGY OFFICER · 2026-06-12
Sold
$486K
Other filings
About JFrog Ltd.
JFrog Ltd. delivers a comprehensive DevOps platform to businesses throughout the United States, providing a suite of tools designed to streamline software development and delivery. At the heart of their offerings is JFrog Artifactory, a flexible package repository that enables teams and enterprises to effectively store, update, and manage their software packages regardless of scale. Accompanying this is JFrog…
Software - Application
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works