FROG

JFrog Ltd.

Technology · $11.8B market cap

Verdict

Share price

$95.50

close of Oct 3, 2026

Fair value

$41.26

Sticker Price

Payback Price

—

no buy price

Overpriced

FROG is Overpriced: at $95.50 it trades 131% above its fair value of $41.26. There's no buy price: it has lost money 3 years in a row, so its value rests on sales alone. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.

How we valued it

Sales-Based (P/S). It has reported a loss for 3 years in a row. Its free cash flow looks positive ($0.14B), but $0.16B of that is stock paid to employees rather than cash, so we value it on its sales instead.

Business quality

2 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth—?
Equity per share growth5.1% a year✗
Sales growth33.9% a year✓
Free cash flow growth42.8% a year✓
Return on invested capital-10.3%✗

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Superinvestors

1 of the investors we track holds FROG. In Q2 2026, 1 added. Who we track

Moves in Q2 2026

Added: Polen Capital Management

Insider activity

Since Jun 12, 2026: no open-market purchases, 86 sales worth $110.6M and 1 other filing (stock awards, tax withholding and similar). Why purchases matter

Sales

Notman Tali

CHIEF REVENUE OFFICER · 2026-09-08

Sold

$74K

Notman Tali

CHIEF REVENUE OFFICER · 2026-09-08

Sold

$1.6M

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$160K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$482K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$1.1M

Show all 86 sales

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$898K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$550K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$192K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-08

Sold

$563K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-09-04

Sold

$439K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-09-04

Sold

$1.3M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-09-04

Sold

$631K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-09-04

Sold

$239K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-09-04

Sold

$1.4M

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$2K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$4K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$10K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$72K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$496K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-03

Sold

$188K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-09-02

Sold

$3.4M

Notman Tali

CHIEF REVENUE OFFICER · 2026-09-02

Sold

$1.7M

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-09-02

Sold

$795K

Simon Frederic

director · 2026-09-01

Sold

$158K

Simon Frederic

director · 2026-09-01

Sold

$227K

Simon Frederic

director · 2026-09-01

Sold

$378K

Simon Frederic

director · 2026-09-01

Sold

$1.4M

Simon Frederic

director · 2026-09-01

Sold

$861K

Simon Frederic

director · 2026-09-01

Sold

$1.2M

Simon Frederic

director · 2026-09-01

Sold

$1.3M

Simon Frederic

director · 2026-09-01

Sold

$5.8M

Steele Elisa

director · 2026-08-28

Sold

$57K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-27

Sold

$306K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-27

Sold

$9.8M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-27

Sold

$10.9M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-27

Sold

$4.1M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$3K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$785K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$375K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$167K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$238K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$1.1M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$98K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$902K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$298K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-08-13

Sold

$165K

Simon Frederic

director · 2026-08-13

Sold

$48K

Simon Frederic

director · 2026-08-13

Sold

$2.0M

Simon Frederic

director · 2026-08-13

Sold

$1.0M

Simon Frederic

director · 2026-08-13

Sold

$444K

Simon Frederic

director · 2026-08-13

Sold

$658K

Simon Frederic

director · 2026-08-13

Sold

$2.8M

Simon Frederic

director · 2026-08-13

Sold

$252K

Simon Frederic

director · 2026-08-13

Sold

$2.3M

Simon Frederic

director · 2026-08-13

Sold

$894K

Simon Frederic

director · 2026-08-13

Sold

$425K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-08-07

Sold

$20K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-08-07

Sold

$77K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-08-07

Sold

$828K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-08-07

Sold

$414K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-08-07

Sold

$27K

ZWARENSTEIN BARRY

director · 2026-07-23

Sold

$100K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-17

Sold

$27K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-17

Sold

$1.3M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-17

Sold

$2.0M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-17

Sold

$524K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-17

Sold

$93K

Sela Yossi

director · 2026-07-16

Sold

$45K

Sela Yossi

director · 2026-07-16

Sold

$405K

Sela Yossi

director · 2026-07-16

Sold

$1.0M

Sela Yossi

director · 2026-07-16

Sold

$692K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-07-08

Sold

$134K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-07-08

Sold

$735K

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-07-08

Sold

$547K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-07-07

Sold

$69K

Grabscheid Eduard

CHIEF FINANCIAL OFFICER · 2026-07-01

Sold

$52K

Simon Frederic

director · 2026-07-01

Sold

$130K

Simon Frederic

director · 2026-07-01

Sold

$3.2M

Simon Frederic

director · 2026-07-01

Sold

$5.0M

Simon Frederic

director · 2026-07-01

Sold

$2.6M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-06-29

Sold

$13.5M

Shlomi Ben Haim

CHIEF EXECUTIVE OFFICER · 2026-06-29

Sold

$5.9M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-06-12

Sold

$80K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-06-12

Sold

$373K

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-06-12

Sold

$2.6M

Landman Yoav

CHIEF TECHNOLOGY OFFICER · 2026-06-12

Sold

$486K

Other filings

About JFrog Ltd.

JFrog Ltd. delivers a comprehensive DevOps platform to businesses throughout the United States, providing a suite of tools designed to streamline software development and delivery. At the heart of their offerings is JFrog Artifactory, a flexible package repository that enables teams and enterprises to effectively store, update, and manage their software packages regardless of scale. Accompanying this is JFrog…

Software - Application

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works