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GAP

The Gap, Inc.

Consumer Cyclical · $8.4B market cap

Verdict

Share price

$22.51

close of Oct 3, 2026

Fair value

$20.50

Sticker Price

Payback Price

$8.20

buy price

Fairly Valued

GAP is Fairly Valued: at $22.51 it's within 10% of its fair value of $20.50. Its buy price (Payback Price) is $8.20, 64% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth-2.6% a year✗
Equity per share growth2.1% a year✗
Sales growth0.2% a year✗
Free cash flow growth-3.5% a year✗
Return on invested capital7.6%✗

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Superinvestors

None of the investors we track holds GAP right now. In Q1 2026, 2 sold out. Who we track

Moves in Q1 2026

Sold out: Polen Capital Management, Lee Ainslie

Insider activity

Since Jun 30, 2026: no open-market purchases and 53 other filings (stock awards, tax withholding and similar). Why purchases matter

Other filings

FISHER ROBERT J

director · 2026-09-02

J-Other

4,089 shares

FISHER ROBERT J

director · 2026-09-02

J-Other

6,004,089 shares

FISHER JOHN J

Owns 10%+ · 2026-09-02

J-Other

3,636 shares

FISHER JOHN J

Owns 10%+ · 2026-09-02

J-Other

4,003,636 shares

FISHER WILLIAM SYDNEY

director · 2026-08-31

J-Other

4,089 shares

Show all 53 other filings

FISHER WILLIAM SYDNEY

director · 2026-08-31

J-Other

6,004,089 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-08-22

Tax withholding

$1.2M

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-08-22

Tax withholding

$1.2M

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-08-22

Option exercise

109,649 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-08-22

Option exercise

116,502 shares

BREWER BRADY

director · 2026-06-30

Award

303.414 shares

BREWER BRADY

director · 2026-06-30

Award

9,903 shares

Donohue Elisabeth B

director · 2026-06-30

Award

1,812.55 shares

Donohue Elisabeth B

director · 2026-06-30

Award

9,903 shares

Hall Kathryn A.

director · 2026-06-30

Option exercise

1,743.741 shares

Hall Kathryn A.

director · 2026-06-30

Award

1,282.726 shares

Hall Kathryn A.

director · 2026-06-30

Option exercise

1,743 shares

Hall Kathryn A.

director · 2026-06-30

Option exercise

19,036 shares

Hall Kathryn A.

director · 2026-06-30

Award

9,903 shares

O'Neill Chris

director · 2026-06-30

Option exercise

1,743.741 shares

O'Neill Chris

director · 2026-06-30

Option exercise

1,743 shares

O'Neill Chris

director · 2026-06-30

Option exercise

19,036 shares

O'Neill Chris

director · 2026-06-30

Award

9,903 shares

Shaukat Tariq M

director · 2026-06-30

Option exercise

1,743.741 shares

Shaukat Tariq M

director · 2026-06-30

Option exercise

1,743 shares

Shaukat Tariq M

director · 2026-06-30

Award

1,282.726 shares

Shaukat Tariq M

director · 2026-06-30

Option exercise

19,036 shares

Shaukat Tariq M

director · 2026-06-30

Award

9,903 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-06-30

Option exercise

1,117.914 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-06-30

Award

460.087 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-06-30

Option exercise

1,117 shares

DICKSON RICHARD

President & CEO, Gap Inc. · 2026-06-30

Option exercise

12,204 shares

FISHER ROBERT J

director · 2026-06-30

Award

1,282.726 shares

FISHER ROBERT J

director · 2026-06-30

Award

9,903 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

Award

1,282.726 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

Award

9,903 shares

Gerson Jody

director · 2026-06-30

Award

7,814 shares

MILES AMY E

director · 2026-06-30

Award

2,328.602 shares

MILES AMY E

director · 2026-06-30

Award

9,903 shares

SHATTUCK MAYO A III

director · 2026-06-30

Option exercise

1,743.741 shares

SHATTUCK MAYO A III

director · 2026-06-30

Award

1,282.726 shares

SHATTUCK MAYO A III

director · 2026-06-30

Award

9,903 shares

SHATTUCK MAYO A III

director · 2026-06-30

Option exercise

1,743 shares

SHATTUCK MAYO A III

director · 2026-06-30

Option exercise

19,036 shares

FISHER ROBERT J

director · 2026-06-30

Option exercise

1,743.741 shares

FISHER ROBERT J

director · 2026-06-30

G-Gift

23,000 shares

FISHER ROBERT J

director · 2026-06-30

Option exercise

19,036 shares

FISHER ROBERT J

director · 2026-06-30

Option exercise

1,743 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

Option exercise

1,743.741 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

G-Gift

23,000 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

Option exercise

19,036 shares

FISHER WILLIAM SYDNEY

director · 2026-06-30

Option exercise

1,743 shares

O'Neill Chris

director · 2026-06-30

Award

2,328.193 shares

About The Gap, Inc.

The Gap, Inc. operates as a prominent apparel retail enterprise, offering a diverse array of clothing, accessories, and personal care products for men, women, and children. These goods are marketed under its well-known brands: Old Navy, Gap, Banana Republic, and Athleta. Its extensive product line features staples such as denim, t-shirts, fleece wear, and khakis, alongside accessories like eyewear, jewelry…

Apparel - Retail

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works