URBN
Urban Outfitters, Inc.Consumer Cyclical · $6.5B market cap
Verdict
Share price
$80.80
close of Oct 3, 2026
Fair value
$84.53
Sticker Price
Payback Price
$33.81
buy price
URBN is Fairly Valued: at $80.80 it's within 4% of its fair value of $84.53. Its buy price (Payback Price) is $33.81, 58% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds URBN. In Q1 2026, 1 added. Who we track
Moves in Q1 2026
Added: Abrams Bison Investments
Insider activity
Since Jun 29, 2026: no open-market purchases, 2 sales worth $511K and 2 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Marein-Efron Melanie
Chief Financial Officer · 2026-09-04
Sold
$460K
Egan Mary
director · 2026-09-01
Sold
$51K
Other filings
About Urban Outfitters, Inc.
Urban Outfitters, Inc. engages in the operation of a general consumer product retail and wholesale business selling to customers through various channels including retail locations, websites, catalogs, and mobile applications. It operates through the following segments: Retail, Wholesale and Subscription. The Retail segment contains the Anthropologie, BHLDN, Free People, Terrain, and Urban Outfitters brands and its…
Apparel - Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works