INTU

Intuit Inc.

Technology · $72.3B market cap

Share price

$281.08

close of Oct 3, 2026

Fair value

$650.20

Sticker Price

Payback Price

$260.08

buy price

Undervalued

INTU is Undervalued: at $281.08 it trades 57% below its fair value of $650.20. Its buy price (Payback Price) is $260.08, 7% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow. Sales grew 14% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

5 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth12.7% a year✓

Equity per share growth14.6% a year✓

Sales growth11.5% a year✓

Free cash flow growth15.1% a year✓

Return on invested capital14.3%✓

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Superinvestors

7 of the investors we track hold INTU. In Q2 2026, 1 opened a position, 3 added, 1 trimmed and 4 sold out. Who we track

Lindsell Train

Lindsell Train · as of Q2 2026

$174.1M

666,883 shares

Yacktman Asset Management

Yacktman Asset Management · as of Q2 2026

$128.2M

491,278 shares

First Pacific Advisors

First Pacific Advisors · as of Q2 2026

$86.6M

331,964 shares

Valley Forge Capital Management

Valley Forge Capital Management · as of Q2 2026

$49.3M

189,072 shares

David Katz

Matrix Asset Advisors · as of Q2 2026

$2.8M

10,770 shares

Show all 7 holders

Jensen Investment Management

Jensen Investment Management · as of Q2 2026

$2.0M

7,526 shares

Hillman Capital Management

Hillman Capital Management · as of Q2 2026

$314K

1,203 shares

Moves in Q2 2026

New position: First Pacific Advisors

Added: Yacktman Asset Management, Hillman Capital Management, David Katz

Trimmed: Jensen Investment Management

Sold out: Richard Pzena, Polen Capital Management, Lee Ainslie, Dennis Hong

Insider activity

Since Jun 16, 2026: no open-market purchases, 5 sales worth $562K and 81 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

DALZELL RICHARD L

director · 2026-09-08

Sold

$93K

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-08-27

Sold

$22K

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-08-27

Sold

$293K

DALZELL RICHARD L

director · 2026-06-23

Sold

$74K

DALZELL RICHARD L

director · 2026-06-16

Sold

$80K

Other filings

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-09-01

Tax withholding

$382K

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-09-01

Option exercise

2,019 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-09-01

Tax withholding

$978K

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-09-01

Option exercise

5,247 shares

Aujla Sandeep

EVP and CFO · 2026-09-01

Tax withholding

$1.3M

Show all 81 other filings

Aujla Sandeep

EVP and CFO · 2026-09-01

Option exercise

7,215 shares

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-09-01

Tax withholding

$276K

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-09-01

Option exercise

1,859 shares

Goodarzi Sasan K

Chairman and CEO · 2026-09-01

Tax withholding

$4.4M

Goodarzi Sasan K

Chairman and CEO · 2026-09-01

Option exercise

26,188.536 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-09-01

Tax withholding

$344K

Hilliard Caryl Lyn

EVP, People and Places · 2026-09-01

Option exercise

2,166 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-08-14

Award

264 shares

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-08-14

Award

207 shares

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-08-14

Award

201 shares

Aujla Sandeep

EVP and CFO · 2026-08-11

Tax withholding

$40K

Aujla Sandeep

EVP and CFO · 2026-08-11

Option exercise

120 shares

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-08-11

Option exercise

89 shares

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-08-11

Tax withholding

$19K

Cozzens Tyler Ralph

EVP, Gen. Counsel & Corp. Sec. · 2026-08-11

Option exercise

84 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-08-11

Tax withholding

$66K

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-08-11

Option exercise

194 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-08-11

Option exercise

109 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-08-11

Tax withholding

$30K

Hilliard Caryl Lyn

EVP, People and Places · 2026-08-11

Option exercise

104 shares

FRIEDMAN ADENA T

director · 2026-08-03

Award

413 shares

McDermott William R

director · 2026-08-03

Award

413 shares

DALZELL RICHARD L

director · 2026-07-30

Option exercise

58 shares

DALZELL RICHARD L

director · 2026-07-30

Option exercise

$31K

SZKUTAK THOMAS J

director · 2026-07-30

Option exercise

48 shares

SZKUTAK THOMAS J

director · 2026-07-30

Option exercise

$25K

Burton Eve B

director · 2026-07-25

Option exercise

105 shares

Burton Eve B

director · 2026-07-25

Option exercise

$30K

SZKUTAK THOMAS J

director · 2026-07-24

Award

125 shares

Norrod Forrest Eugene

director · 2026-07-24

Award

91 shares

Mawakana Tekedra

director · 2026-07-24

Award

91 shares

Liu Deborah

director · 2026-07-24

Award

107 shares

DALZELL RICHARD L

director · 2026-07-24

Award

116 shares

Burton Eve B

director · 2026-07-24

Award

100 shares

Aujla Sandeep

EVP and CFO · 2026-07-23

Award

27,086 shares

Aujla Sandeep

EVP and CFO · 2026-07-23

Award

32,606 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-23

Award

14,295 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-23

Award

17,209 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-23

Award

12,791 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-23

Award

15,397 shares

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-07-23

Award

15,048 shares

Hotz Lauren D

SVP, Chief Accounting Officer · 2026-07-23

Award

18,114 shares

Goodarzi Sasan K

Chairman and CEO · 2026-07-23

Award

31,338 shares

Goodarzi Sasan K

Chairman and CEO · 2026-07-23

Award

52,064 shares

Goodarzi Sasan K

Chairman and CEO · 2026-07-23

Award

$19.5M

Aujla Sandeep

EVP and CFO · 2026-07-01

Option exercise

346 shares

Aujla Sandeep

EVP and CFO · 2026-07-01

Option exercise

350 shares

Aujla Sandeep

EVP and CFO · 2026-07-01

Tax withholding

$249K

Aujla Sandeep

EVP and CFO · 2026-07-01

Option exercise

1,161 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-01

Option exercise

349 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-01

Option exercise

252 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-01

Tax withholding

$206K

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-01

Option exercise

225 shares

Hanebrink Anton

EVP, Corp Strategy and Dev · 2026-07-01

Option exercise

761 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-01

Option exercise

122 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-01

Option exercise

110 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-01

Tax withholding

$54K

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-01

Option exercise

88 shares

Hilliard Caryl Lyn

EVP, People and Places · 2026-07-01

Option exercise

150 shares

Hotz Lauren D