NKE
NIKE, Inc.Consumer Cyclical · $52.9B market cap
Verdict
Share price
$33.87
close of Oct 3, 2026
Fair value
$57.36
Sticker Price
Payback Price
$22.95
buy price
NKE is Undervalued: at $33.87 it trades 41% below its fair value of $57.36. Its buy price (Payback Price) is $22.95, 32% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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7 of the investors we track hold NKE. In Q2 2026, 1 added. Who we track
Bill Nygren
Oakmark Funds · as of Q2 2026
$591.3M
14,403,570 shares
Thomas Gayner
Markel Group · as of Q2 2026
$18.4M
447,400 shares
David Katz
Matrix Asset Advisors · as of Q2 2026
$9.2M
223,565 shares
Hillman Capital Management
Hillman Capital Management · as of Q2 2026
$3.2M
78,213 shares
Jensen Investment Management
Jensen Investment Management · as of Q2 2026
$2.9M
71,344 shares
Moves in Q2 2026
Added: David Katz
Insider activity
Since Jul 30, 2026: no open-market purchases, 8 sales worth $771K and 39 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Alagirisamy Venkatesh
EVP: CHIEF OPERATING OFFICER · 2026-09-09
Sold
$138K
Leinwand Robert
EVP: Chief Legal Officer · 2026-09-09
Sold
$137K
McCartney Philip
EVP: CHIEF INN,PROD&DSG OFCR · 2026-09-09
Sold
$96K
Montagne Amy
PRESIDENT, NIKE · 2026-08-07
Sold
$205K
Friend Matthew
EVP: CFO · 2026-08-05
Sold
$102K
Other filings
PELUSO MICHELLE A
director · 2026-09-08
Award
5,047 shares
COOK TIMOTHY D
director · 2026-09-08
Award
5,047 shares
Duckett Thasunda
director · 2026-09-08
Award
5,047 shares
Gil Monica
director · 2026-09-08
Award
5,047 shares
HENRY MARIA
director · 2026-09-08
Award
5,047 shares
Show all 39 other filingsShow fewer
Henry Peter B.
director · 2026-09-08
Award
5,047 shares
KNUDSTORP JORGEN VIG
director · 2026-09-08
Award
5,047 shares
Knight Travis A
director · 2026-09-08
Award
5,047 shares
SWAN ROBERT HOLMES
director · 2026-09-08
Award
5,047 shares
Leinwand Robert
EVP: Chief Legal Officer · 2026-09-01
Award
$4.7M
Leinwand Robert
EVP: Chief Legal Officer · 2026-09-01
Tax withholding
$134K
Leinwand Robert
EVP: Chief Legal Officer · 2026-09-01
Award
34,069 shares
McCartney Philip
EVP: CHIEF INN,PROD&DSG OFCR · 2026-09-01
Award
$4.3M
McCartney Philip
EVP: CHIEF INN,PROD&DSG OFCR · 2026-09-01
Tax withholding
$94K
McCartney Philip
EVP: CHIEF INN,PROD&DSG OFCR · 2026-09-01
Award
30,972 shares
Montagne Amy
PRESIDENT, NIKE · 2026-09-01
Award
$4.3M
Montagne Amy
PRESIDENT, NIKE · 2026-09-01
Tax withholding
$103K
Montagne Amy
PRESIDENT, NIKE · 2026-09-01
Award
30,972 shares
Heinle Treasure
EVP: CHIEF PEOPLE OFFICER · 2026-09-01
Award
$4.7M
Heinle Treasure
EVP: CHIEF PEOPLE OFFICER · 2026-09-01
Tax withholding
$134K
Heinle Treasure
EVP: CHIEF PEOPLE OFFICER · 2026-09-01
Award
34,069 shares
PARKER MARK G
EXECUTIVE CHAIRMAN · 2026-09-01
Award
$6.9M
Denton David M
EVP: CFO · 2026-09-01
Award
$9.9M
Denton David M
EVP: CFO · 2026-09-01
Award
71,234 shares
Alagirisamy Venkatesh
EVP: CHIEF OPERATING OFFICER · 2026-09-01
Award
$5.2M
Alagirisamy Venkatesh
EVP: CHIEF OPERATING OFFICER · 2026-09-01
Tax withholding
$135K
Alagirisamy Venkatesh
EVP: CHIEF OPERATING OFFICER · 2026-09-01
Award
37,166 shares
Hill Elliott
PRESIDENT & CEO · 2026-09-01
Award
$15.1M
Hill Elliott
PRESIDENT & CEO · 2026-09-01
Tax withholding
$370K
Hill Elliott
PRESIDENT & CEO · 2026-09-01
Award
108,400 shares
Nielsen Johanna
VP: CORP CONTROLLER · 2026-09-01
Tax withholding
$10K
Nielsen Johanna
VP: CORP CONTROLLER · 2026-09-01
Award
11,893 shares
PARKER MARK G
EXECUTIVE CHAIRMAN · 2026-08-14
G-Gift
11,386 shares
Friend Matthew
EVP: CFO · 2026-08-03
Tax withholding
$52K
Alagirisamy Venkatesh
EVP: CHIEF OPERATING OFFICER · 2026-08-03
Tax withholding
$35K
McCartney Philip
EVP: CHIEF INN,PROD&DSG OFCR · 2026-08-03
Tax withholding
$21K
Leinwand Robert
EVP: Chief Legal Officer · 2026-08-03
Tax withholding
$17K
Montagne Amy
PRESIDENT, NIKE · 2026-08-03
Tax withholding
$24K
Knight Travis A
director · 2026-07-30
G-Gift
2,850,717 shares
About NIKE, Inc.
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual…
Apparel - Footwear & Accessories
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works