NUS

Nu Skin Enterprises, Inc.

Consumer Defensive · $228M market cap

Verdict

Share price

$4.61

close of Oct 3, 2026

Fair value

$10.43

Sticker Price

Payback Price

$4.17

buy price

Undervalued

NUS is Undervalued: at $4.61 it trades 56% below its fair value of $10.43. Its buy price (Payback Price) is $4.17, 10% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth4.3% a year✗
Equity per share growth7.3% a year✗
Sales growth3.2% a year✗
Free cash flow growth-1.4% a year✗
Return on invested capital-1.0%✗

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Insider activity

Since Sep 9, 2026: no open-market purchases and 1 other filing (stock awards, tax withholding and similar). Why purchases matter

Other filings

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. (NUS) is a global enterprise dedicated to the creation and worldwide distribution of beauty and wellness solutions. The company's diverse product offerings encompass advanced skincare systems, such as the ageLOC Spa and ageLOC Transformation age-defying lines, innovative devices like the ageLOC LumiSpa for comprehensive skin treatment and cleansing, and the ageLOC Boost, alongside various…

Household & Personal Products

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works