PFG

Principal Financial Group, Inc.

Financial Services · $24.3B market cap

Share price

$111.96

close of Oct 3, 2026

Fair value

$109.54

Sticker Price

Payback Price

$43.82

buy price

Fairly Valued

PFG is Fairly Valued: at $111.96 it's within 2% of its fair value of $109.54. Its buy price (Payback Price) is $43.82, 61% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth6.2% a year✗

Equity per share growth4.0% a year✗

Sales growth3.5% a year✗

Free cash flow growth3.8% a year✗

Return on invested capital0.4%✗

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Superinvestors

1 of the investors we track holds PFG. In Q2 2026, 1 trimmed. Who we track

Mairs & Power Funds

Mairs & Power Funds · as of Q2 2026

$14.6M

135,283 shares

Moves in Q2 2026

Trimmed: Mairs & Power Funds

Insider activity

Since Jun 11, 2026: no open-market purchases and 40 other filings (stock awards, tax withholding and similar). Why purchases matter

Other filings

STRABLE-SOETHOUT DEANNA D

Chair, President and CEO · 2026-09-03

Option exercise

$1.2M

STRABLE-SOETHOUT DEANNA D

Chair, President and CEO · 2026-09-03

D-Return

$6.6M

STRABLE-SOETHOUT DEANNA D

Chair, President and CEO · 2026-09-03

Award

$1.2M

Friedrich Amy Christine

President - Benefits & Protect · 2026-08-07

Option exercise

$761K

Friedrich Amy Christine

President - Benefits & Protect · 2026-08-07

D-Return

$4.1M

Show all 40 other filings

Friedrich Amy Christine

President - Benefits & Protect · 2026-08-07

Award

$2.3M

McCullum Kenneth A.

EVP - Chief Risk Officer · 2026-06-26

Award

73 shares

STRABLE-SOETHOUT DEANNA D

Chair, President and CEO · 2026-06-26

Award

44 shares

STRABLE-SOETHOUT DEANNA D

Chair, President and CEO · 2026-06-26

Award

612 shares

Agrawal Vivek

EVP & Chief Growth Officer · 2026-06-26

Award

234 shares

Cheong Wee Yee

President - Asia & Middle East · 2026-06-26

Award

368 shares

Friedrich Amy Christine

President - Benefits & Protect · 2026-06-26

Award

599 shares

Kay Kathleen B

EVP-Chief Information Officer · 2026-06-26

Award

398 shares

LITTLEFIELD CHRISTOPHER J

President - RIS · 2026-06-26

Award

559 shares

Bhatia Kamal

President and CEO - PAM · 2026-06-26

Award

430 shares

Pitz Joel

EVP & CFO · 2026-06-26

Award

2 shares

Pitz Joel

EVP & CFO · 2026-06-26

Award

234 shares

Auerbach Jonathan

director · 2026-06-26

Award

166 shares

Beams Mary E.

director · 2026-06-26

Award

109 shares

Carter Miller Jocelyn

director · 2026-06-26

Award

669 shares

HOCHSCHILD ROGER C

director · 2026-06-26

Award

219 shares

HOCHSCHILD ROGER C

director · 2026-06-26

Award

294 shares

Mills Scott

director · 2026-06-26

Award

152 shares

Mills Scott

director · 2026-06-26

Award

253 shares

Muruzabal Claudio

director · 2026-06-26

Award

100 shares

Nordin Diane C

director · 2026-06-26

Award

217 shares

Pickerell Blair

director · 2026-06-26

Award

281 shares

Richer Clare Stack

director · 2026-06-26

Award

142 shares

RIVERA ALFREDO

director · 2026-06-26

Award

25 shares

RIVERA ALFREDO

director · 2026-06-26

Award

117 shares

Mitchell H Elizabeth

director · 2026-06-26

Award

80 shares

STRABLE-SOETHOUT DEANNA D