PLNT
Planet Fitness, Inc.Consumer Cyclical · $3.3B market cap
Verdict
Share price
$42.41
close of Oct 3, 2026
Fair value
$63.52
Sticker Price
Payback Price
$25.41
buy price
PLNT is Undervalued: at $42.41 it trades 33% below its fair value of $63.52. Its buy price (Payback Price) is $25.41, 40% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 12% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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Since Jun 25, 2026: 1 open-market purchase worth $493K and 7 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
Other filings
Anderson Enshalla
director · 2026-07-01
Award
450 shares
RATHKE FRANCES G
director · 2026-07-01
Award
474 shares
Spinelli Stephen JR
director · 2026-07-01
Award
711 shares
Beard, Stephen W.
director · 2026-07-01
Award
332 shares
Singh Harmit J
director · 2026-07-01
Award
332 shares
Show all 7 other filingsShow fewer
Tanco Christopher
director · 2026-07-01
Award
438 shares
Sudhanshu Priyadarshi
CFO & President, International · 2026-06-25
Award
92,832 shares
About Planet Fitness, Inc.
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and…
Leisure
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works