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PRU

Prudential Financial, Inc.

Financial Services · $40.8B market cap

Verdict

Share price

$112.60

close of Oct 3, 2026

Fair value

$48.24

Sticker Price

Payback Price

$19.30

buy price

Overpriced

PRU is Overpriced: at $112.60 it trades 133% above its fair value of $48.24. Its buy price (Payback Price) is $19.30, 83% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.

How we valued it

Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.

Business quality

0 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth1.8% a year✗
Equity per share growth7.5% a year✗
Sales growth3.7% a year✗
Free cash flow growth1.9% a year✗
Return on invested capital0.6%✗

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Insider activity

Since Jun 11, 2026: no open-market purchases, 1 sale worth $957K and 25 other filings (stock awards, tax withholding and similar). Why purchases matter

Sales

KAPPLER ANN M

EVP and General Counsel · 2026-08-14

Sold

$957K

Other filings

Boyle Robert E

Senior Vice President · 2026-08-31

Tax withholding

$14K

Boyle Robert E

Senior Vice President · 2026-08-31

Option exercise

353 shares

CASELLAS GILBERT F

director · 2026-06-11

Award

23 shares

CASELLAS GILBERT F

director · 2026-06-11

Award

563 shares

Di Sibio Carmine

director · 2026-06-11

Award

23 shares

Show all 25 other filings

Di Sibio Carmine

director · 2026-06-11

Award

41 shares

HUNDMEJEAN MARTINA

director · 2026-06-11

Award

23 shares

HUNDMEJEAN MARTINA

director · 2026-06-11

Award

197 shares

HUNDMEJEAN MARTINA

director · 2026-06-11

Award

369 shares

Jones Wendy Elizabeth

director · 2026-06-11

Award

23 shares

Jones Wendy Elizabeth

director · 2026-06-11

Award

126 shares

Mannen Maryann T.

director · 2026-06-11

Award

23 shares

Pianalto Sandra

director · 2026-06-11

Award

23 shares

Pianalto Sandra

director · 2026-06-11

Award

92 shares

Pianalto Sandra

director · 2026-06-11

Award

236 shares

POON CHRISTINE A

director · 2026-06-11

Award

23 shares

POON CHRISTINE A

director · 2026-06-11

Award

54 shares

POON CHRISTINE A

director · 2026-06-11

Award

177 shares

Stoddard Thomas D

director · 2026-06-11

Award

22 shares

Stoddard Thomas D

director · 2026-06-11

Award

23 shares

TODMAN MICHAEL

director · 2026-06-11

Award

23 shares

TODMAN MICHAEL

director · 2026-06-11

Award

165 shares

TODMAN MICHAEL

director · 2026-06-11

Award

170 shares

Wolk Joseph J

director · 2026-06-11

Award

23 shares

SULLIVAN ANDREW F

director · 2026-06-11

Award

158 shares

About Prudential Financial, Inc.

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity…

Insurance - Life

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works