RCKY
Rocky Brands, Inc.Consumer Cyclical · $340M market cap
Verdict
Share price
$46.74
close of Oct 3, 2026
Fair value
$67.71
Sticker Price
Payback Price
$27.08
buy price
RCKY is Undervalued: at $46.74 it trades 31% below its fair value of $67.71. Its buy price (Payback Price) is $27.08, 42% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Justified P/B (Financials). It has earned a steady return on its equity for years, and its tangible assets are worth 29% of its share price. For a business like that, book value and the return on it are a sturdier guide than an earnings forecast.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds RCKY. Who we track
Insider activity
Since Jun 5, 2026: 1 open-market purchase worth $24K, 9 sales worth $1.2M and 17 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
Sales
Moore Robert Burton Jr.
director · 2026-08-05
Sold
$149K
Hahn Robyn R.
director · 2026-08-04
Sold
$153K
LOVELAND CURTIS A
Assistant Secretary · 2026-08-04
Sold
$176K
Jordan William L
director · 2026-08-04
Sold
$51K
Finn Michael L
director · 2026-08-03
Sold
$153K
Other filings
Finn Michael L
director · 2026-08-11
G-Gift
500 shares
Moore Robert Burton Jr.
director · 2026-08-07
Option exercise
$119K
Finn Michael L
director · 2026-08-04
Option exercise
$119K
Winbigler Tracie A.
director · 2026-07-31
Option exercise
$119K
Jordan William L
director · 2026-07-31
Option exercise
$119K
Show all 17 other filingsShow fewer
Haning G Courtney
director · 2026-07-31
Option exercise
$119K
Hahn Robyn R.
director · 2026-07-31
Option exercise
$119K
LOVELAND CURTIS A
Assistant Secretary · 2026-07-30
Option exercise
$119K
Winbigler Tracie A.
director · 2026-07-01
Award
472 shares
Smith Dwight Eric
director · 2026-07-01
Award
472 shares
Moore Robert Burton Jr.
director · 2026-07-01
Award
472 shares
LOVELAND CURTIS A
Assistant Secretary · 2026-07-01
Award
472 shares
Jordan William L
director · 2026-07-01
Award
472 shares
Haning G Courtney
director · 2026-07-01
Award
472 shares
Hahn Robyn R.
director · 2026-07-01
Award
472 shares
Finn Michael L
director · 2026-07-01
Award
472 shares
LOVELAND CURTIS A
Assistant Secretary · 2026-06-05
G-Gift
1,000 shares
About Rocky Brands, Inc.
Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfolio, featuring its owned names such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger, in addition to products under a licensed Michelin…
Apparel - Footwear & Accessories
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works