ROL

Rollins, Inc.

Industrials · $14.5B market cap

Verdict

Share price

$30.16

close of Oct 3, 2026

Fair value

$27.96

Sticker Price

Payback Price

$11.19

buy price

Fairly Valued

ROL is Fairly Valued: at $30.16 it's within 8% of its fair value of $27.96. Its buy price (Payback Price) is $11.19, 63% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.

How we valued it

Free Cash Flow. Sales grew 12% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.

Business quality

4 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth12.3% a year✓
Equity per share growth11.7% a year✓
Sales growth7.4% a year✗
Free cash flow growth12.8% a year✓
Return on invested capital20.9%✓

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Superinvestors

4 of the investors we track hold ROL. In Q2 2026, 1 opened a position, 1 trimmed and 1 sold out. Who we track

Moves in Q2 2026

New position: Henry Ellenbogen

Trimmed: Polen Capital Management

Sold out: Lee Ainslie

Insider activity

Since Jul 1, 2026: no open-market purchases and 3 other filings (stock awards, tax withholding and similar). Why purchases matter

Other filings

About Rollins, Inc.

Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals…

Specialty Business Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works