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RTO

Rentokil Initial plc

Industrials · $9.9B market cap

Verdict

Share price

$19.95

close of Oct 3, 2026

Fair value

$18.78

Sticker Price

Payback Price

$7.51

buy price

Fairly Valued

RTO is Fairly Valued: at $19.95 it's within 6% of its fair value of $18.78. Its buy price (Payback Price) is $7.51, 62% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

2 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth9.9% a year✗
Equity per share growth28.1% a year✓
Sales growth4.5% a year✗
Free cash flow growth12.7% a year✓
Return on invested capital5.0%✗

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About Rentokil Initial plc

Rentokil Initial plc is a global service provider operating across North America, the United Kingdom, Europe, Asia, and the Pacific, delivering a wide array of essential business support solutions through a route-based model. The company offers comprehensive pest control for both commercial and residential customers, addressing issues ranging from rodents and insects to wildlife management. Its extensive hygiene…

Specialty Business Services

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works