RUSHA
Rush Enterprises, Inc.Consumer Cyclical · $5.4B market cap
Verdict
Share price
$47.18
close of Oct 3, 2026
Fair value
$69.05
Sticker Price
Payback Price
$27.62
buy price
RUSHA is Undervalued: at $47.18 it trades 32% below its fair value of $69.05. Its buy price (Payback Price) is $27.62, 41% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Free Cash Flow. Sales grew 2% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
Follow RUSHA
Get notified when it reaches its buy price of $27.62. Free.
Create a free accountSuperinvestors
2 of the investors we track hold RUSHA. In Q1 2026, 1 trimmed. Who we track
Muhlenkamp
Muhlenkamp · as of Q2 2026
$24.3M
332,332 shares
First Pacific Advisors
First Pacific Advisors · as of Q2 2026
$9.4M
129,094 shares
Moves in Q1 2026
Trimmed: First Pacific Advisors
Insider activity
Since Jul 30, 2026: no open-market purchases, 7 sales worth $9.1M and 8 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Goldstone Michael L
SVP, GC and Corp. Sec. · 2026-08-03
Sold
$171K
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-08-03
Sold
$5.8M
McRoberts Michael
director · 2026-08-03
Sold
$529K
Keller Steven L
CFO & Treasurer · 2026-07-31
Sold
$1.7M
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-07-31
Sold
$580K
Other filings
Mendoza Elaine
director · 2026-08-12
G-Gift
750 shares
Goldstone Michael L
SVP, GC and Corp. Sec. · 2026-08-03
Option exercise
$32K
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-08-03
Option exercise
$1.1M
McRoberts Michael
director · 2026-08-03
Option exercise
$98K
Keller Steven L
CFO & Treasurer · 2026-07-31
Option exercise
$311K
About Rush Enterprises, Inc.
Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Beyond new vehicle sales, Rush Enterprises facilitates…
Auto - Dealerships
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works