RUSHB
Rush Enterprises, Inc.Consumer Cyclical · $6.5B market cap
Verdict
Share price
$56.71
close of Oct 3, 2026
Fair value
$69.05
Sticker Price
Payback Price
$27.62
buy price
RUSHB is Undervalued: at $56.71 it trades 18% below its fair value of $69.05. Its buy price (Payback Price) is $27.62, 51% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Free Cash Flow. Sales grew 2% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds RUSHB. Who we track
Insider activity
Since Jul 30, 2026: no open-market purchases, 7 sales worth $9.1M and 8 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Goldstone Michael L
SVP, GC and Corp. Sec. · 2026-08-03
Sold
$171K
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-08-03
Sold
$5.8M
McRoberts Michael
director · 2026-08-03
Sold
$529K
Keller Steven L
CFO & Treasurer · 2026-07-31
Sold
$1.7M
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-07-31
Sold
$580K
Other filings
Mendoza Elaine
director · 2026-08-12
G-Gift
750 shares
Goldstone Michael L
SVP, GC and Corp. Sec. · 2026-08-03
Option exercise
$32K
RUSH WILLIAM M RUSTY
CEO, President and COB · 2026-08-03
Option exercise
$1.1M
McRoberts Michael
director · 2026-08-03
Option exercise
$98K
Keller Steven L
CFO & Treasurer · 2026-07-31
Option exercise
$311K
About Rush Enterprises, Inc.
Rush Enterprises, Inc., operating through its various divisions, functions as a comprehensive provider within the commercial vehicle industry across the United States. The company manages a vast network of commercial vehicle dealerships, collectively known as Rush Truck Centers. These centers are primary distributors of commercial trucks and buses from leading manufacturers such as Peterbilt, International, Hino…
Auto - Dealerships
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works