TTD
The Trade Desk, Inc.Communication Services · $5.7B market cap
Verdict
Share price
$11.95
close of Oct 3, 2026
Fair value
$20.84
Sticker Price
Payback Price
$8.33
buy price
TTD is Undervalued: at $11.95 it trades 43% below its fair value of $20.84. Its buy price (Payback Price) is $8.33, 30% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
4 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 11, 2026: no open-market purchases and 19 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Green Jeffrey Terry
President and CEO · 2026-08-15
G-Gift
52,910 shares
GRANT JAY R
Chief Legal Officer · 2026-08-15
Tax withholding
$82K
GRANT JAY R
Chief Legal Officer · 2026-08-15
Tax withholding
$40K
GRANT JAY R
Chief Legal Officer · 2026-08-15
Tax withholding
$29K
GRANT JAY R
Chief Legal Officer · 2026-08-15
Tax withholding
$37K
Show all 19 other filingsShow fewer
Davis Tahnil R.
Chief Accounting Officer & EVP · 2026-08-15
Tax withholding
$75K
Davis Tahnil R.
Chief Accounting Officer & EVP · 2026-08-15
Tax withholding
$19K
Davis Tahnil R.
Chief Accounting Officer & EVP · 2026-08-15
Tax withholding
$15K
Davis Tahnil R.
Chief Accounting Officer & EVP · 2026-08-15
Tax withholding
$17K
Kundra Vivek
Chief Operating Officer · 2026-08-15
Tax withholding
$67K
Kundra Vivek
Chief Operating Officer · 2026-08-15
Tax withholding
$33K
Olmstead Nathan
Chief Financial Officer · 2026-07-09
Award
246,062 shares
Olmstead Nathan
Chief Financial Officer · 2026-07-09
Award
$8.7M
Price Penry W
director · 2026-07-09
Award
$18K
Price Penry W
director · 2026-07-09
Award
$71K
Price Penry W
director · 2026-07-09
Award
$413K
Price Penry W
director · 2026-07-09
Award
$504K
Haddad David Alan
director · 2026-06-11
Award
13,193 shares
Haddad David Alan
director · 2026-06-11
Award
11,820 shares
About The Trade Desk, Inc.
The Trade Desk, Inc. is a global technology company that provides a self-service, cloud-based platform. This platform enables advertising buyers to efficiently create, manage, and optimize data-driven digital ad campaigns across diverse formats and channels, including display, video, audio, native, and social media, reaching audiences on computers, mobile devices, and connected TVs. In addition to the platform, the…
Advertising Agencies
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works