WPP
WPP plcCommunication Services · $5.4B market cap
Verdict
Share price
$24.67
close of Oct 3, 2026
Fair value
$18.87
Sticker Price
Payback Price
$7.55
buy price
WPP is Overpriced: at $24.67 it trades 31% above its fair value of $18.87. Its buy price (Payback Price) is $7.55, 69% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 15, 2026: no open-market purchases and 4 other filings (stock awards, tax withholding and similar). Why purchases matter
Other filings
Rose Cindy H
Chief Executive Officer · 2026-09-01
Tax withholding
41,532 shares
Rose Cindy H
Chief Executive Officer · 2026-09-01
Option exercise
88,188 shares
Rose Cindy H
Chief Executive Officer · 2026-06-15
Tax withholding
88,227 shares
Rose Cindy H
Chief Executive Officer · 2026-06-15
Option exercise
187,341 shares
About WPP plc
WPP plc operates as a global creative transformation enterprise, delivering a comprehensive suite of services that include communications strategies, customer experience enhancement, commerce solutions, and advanced technology applications. Its extensive geographical presence spans North America, the United Kingdom, Western Continental Europe, the Asia Pacific region, Latin America, Africa, the Middle East, and…
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Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works