USNA
USANA Health Sciences, Inc.Consumer Defensive · $270M market cap
Verdict
Share price
$14.82
close of Oct 3, 2026
Fair value
$8.22
Sticker Price
Payback Price
$3.29
buy price
USNA is Overpriced: at $14.82 it trades 80% above its fair value of $8.22. Its buy price (Payback Price) is $3.29, 78% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings grow slowly (under 7% a year), but cash flow is steady, so we value it on its cash flow instead of its earnings.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds USNA. Who we track
Insider activity
Since Jun 12, 2026: no open-market purchases, 3 sales worth $148K and 14 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Neidig Brent
CHIEF COMMERCIAL OFFICER · 2026-06-16
Sold
$97K
Neidig Brent
CHIEF COMMERCIAL OFFICER · 2026-06-15
Sold
$18K
Neidig Brent
CHIEF COMMERCIAL OFFICER · 2026-06-12
Sold
$32K
Other filings
Armstrong Kathryn Michelle
CHIEF SCIENTIFIC OFFICER · 2026-07-25
Tax withholding
$11K
Armstrong Kathryn Michelle
CHIEF SCIENTIFIC OFFICER · 2026-07-25
Option exercise
1,166 shares
Benedict Peter
CHIEF INFORMATION OFFICER · 2026-07-25
Tax withholding
$4K
Benedict Peter
CHIEF INFORMATION OFFICER · 2026-07-25
Option exercise
598 shares
Ding Xia
director · 2026-07-23
Tax withholding
$13K
Show all 14 other filingsShow fewer
Ding Xia
director · 2026-07-23
Option exercise
1,632 shares
Fleming John Turman
director · 2026-07-23
Option exercise
1,632 shares
Pelosi Peggie
director · 2026-07-23
Tax withholding
$20K
Pelosi Peggie
director · 2026-07-23
Option exercise
1,632 shares
FULLER GILBERT A
director · 2026-07-23
Option exercise
1,632 shares
Nixon J Scott
director · 2026-07-23
Option exercise
1,632 shares
Winssinger Frederic J
director · 2026-07-23
Option exercise
1,632 shares
WOOD TIMOTHY E
director · 2026-07-23
Tax withholding
$9K
WOOD TIMOTHY E
director · 2026-07-23
Option exercise
1,632 shares
About USANA Health Sciences, Inc.
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health…
Packaged Foods
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works