NATR
Nature's Sunshine Products, Inc.Consumer Defensive · $224M market cap
Verdict
Share price
$12.45
close of Oct 3, 2026
Fair value
$26.23
Sticker Price
Payback Price
$10.49
buy price
NATR is Undervalued: at $12.45 it trades 53% below its fair value of $26.23. Its buy price (Payback Price) is $10.49, 16% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
Follow NATR
Get notified when it reaches its buy price of $10.49. Free.
Create a free accountSuperinvestors
1 of the investors we track holds NATR. Who we track
Insider activity
Since Jun 12, 2026: 14 open-market purchases worth $2.6M, 2 sales worth $41K and 2 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-17
Bought
$294K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-10
Bought
$14K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-10
Bought
$267K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-10
Bought
$206K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-10
Bought
$160K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$165K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$16K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$331K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$83K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$500K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$334K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-07
Bought
$167K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-06
Bought
$33K
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.
Owns 10%+ · 2026-08-06
Bought
$42K
Sales
Herbert Kevin R.
EVP & President, North America · 2026-06-12
Sold
$18K
Herbert Kevin R.
EVP & President, North America · 2026-06-12
Sold
$23K
Other filings
About Nature's Sunshine Products, Inc.
Nature's Sunshine Products, Inc. is a natural health and wellness enterprise that primarily manufactures and distributes a wide array of nutritional supplements and personal care products. The company's operational reach spans several continents, including Asia, Europe, North America, and Latin America. Its comprehensive nutritional offerings cater to general well-being, providing support for blood sugar regulation…
Packaged Foods
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works