WIX
Wix.com Ltd.Technology · $3.7B market cap
Verdict
Share price
$72.62
close of Oct 3, 2026
Fair value
$169.72
Sticker Price
Payback Price
$67.89
buy price
WIX is Undervalued: at $72.62 it trades 57% below its fair value of $169.72. Its buy price (Payback Price) is $67.89, 7% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 13% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
Follow WIX
Get notified when it reaches its buy price of $67.89. Free.
Create a free accountSuperinvestors
2 of the investors we track hold WIX. In Q1 2026, 2 opened a position and 1 sold out. Who we track
Insider activity
Since Aug 24, 2026: 8 open-market purchases worth $186K and 15 sales worth $3.4M. Why purchases matter
Purchases
Abrahami Avishai
Chief Executive Officer · 2026-08-31
Bought
$3K
Abrahami Avishai
Chief Executive Officer · 2026-08-31
Bought
$39K
Zohar Nir
President · 2026-08-31
Bought
$16K
Zohar Nir
President · 2026-08-31
Bought
$23K
Shemesh Lior
CFO · 2026-08-31
Bought
$27K
Shai Omer
CMO · 2026-08-31
Bought
$29K
Even-Haim Yaniv
CTO · 2026-08-31
Bought
$19K
Meyer Shelly B
Chief People Officer · 2026-08-31
Bought
$29K
Sales
Abrahami Avishai
Chief Executive Officer · 2026-09-01
Sold
$5K
Abrahami Avishai
Chief Executive Officer · 2026-09-01
Sold
$62K
Zohar Nir
President · 2026-09-01
Sold
$26K
Zohar Nir
President · 2026-09-01
Sold
$36K
Shemesh Lior
CFO · 2026-09-01
Sold
$43K
Show all 15 salesShow fewer
Shai Omer
CMO · 2026-09-01
Sold
$47K
Even-Haim Yaniv
CTO · 2026-09-01
Sold
$30K
Meyer Shelly B
Chief People Officer · 2026-09-01
Sold
$46K
Gutler Ron
director · 2026-08-27
Sold
$70K
Gutler Ron
director · 2026-08-27
Sold
$60K
Gutler Ron
director · 2026-08-27
Sold
$335K
Gutler Ron
director · 2026-08-27
Sold
$23K
Zohar Nir
President · 2026-08-25
Sold
$1.2M
Zohar Nir
President · 2026-08-25
Sold
$1.3M
Zohar Nir
President · 2026-08-24
Sold
$83K
About Wix.com Ltd.
Wix.com Ltd. operates a cloud-based platform globally, enabling individuals and businesses across North America, Europe, Latin America, Asia, and other international regions to build websites and web applications. Its offerings include the intuitive Wix Editor, a visual drag-and-drop tool for site construction and modification, alongside Wix ADI, which leverages artificial intelligence to facilitate tailored website…
Software - Application
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works