BABA

Alibaba Group Holding Limited

Consumer Cyclical · $258.8B market cap

Verdict

Share price

$105.85

close of Oct 3, 2026

Fair value

$108.10

Sticker Price

Payback Price

$43.24

buy price

Fairly Valued

BABA is Fairly Valued: at $105.85 it's within 2% of its fair value of $108.10. Its buy price (Payback Price) is $43.24, 59% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.

How we valued it

Justified P/B (Financials). It has earned a steady return on its equity for years, and its tangible assets are worth 48% of its share price. For a business like that, book value and the return on it are a sturdier guide than an earnings forecast.

Business quality

3 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth9.2% a year✗
Equity per share growth20.1% a year✓
Sales growth25.9% a year✓
Free cash flow growth29.4% a year✓
Return on invested capital5.8%✗

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Superinvestors

10 of the investors we track hold BABA. In Q2 2026, 2 opened a position, 2 added and 1 trimmed. Who we track

Moves in Q2 2026

New position: Howard Marks, Duan Yongping

Added: Bill Nygren, Dennis Hong

Trimmed: David Tepper

Insider activity

Since Jun 25, 2026: 3 open-market purchases worth $25.7M, 10 sales worth $84.4M and 40 other filings (stock awards, tax withholding and similar). Why purchases matter

Purchases

Sales

Other filings

Xu Hong

Chief Financial Officer · 2026-09-25

Option exercise

200,000 shares

Xu Hong

Chief Financial Officer · 2026-09-25

Option exercise

9,000 shares

Xu Hong

Chief Financial Officer · 2026-09-25

Option exercise

10,000 shares

Jiang Fang

Chief People Officer · 2026-09-25

Option exercise

3,750 shares

Jiang Fang

Chief People Officer · 2026-09-25

Option exercise

2,667 shares

Show all 40 other filings

Jiang Fang

Chief People Officer · 2026-09-25

Option exercise

1,666 shares

Jiang Fang

Chief People Officer · 2026-09-25

Option exercise

1,664 shares

Yu Siying

General Counsel · 2026-09-25

Option exercise

7,500 shares

Yu Siying

General Counsel · 2026-09-25

Option exercise

2,667 shares

Yu Siying

General Counsel · 2026-09-25

Option exercise

3,328 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-09-25

Option exercise

15,500 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-09-25

Option exercise

7,334 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-09-25

Option exercise

7,328 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-09-25

Option exercise

640,000 shares

YANG JERRY

director · 2026-09-23

Award

32,000 shares

Ng Kong Ping Albert

director · 2026-09-23

Award

32,000 shares

Lee Irene Yun-Lien

director · 2026-09-23

Award

32,000 shares

Shan Weijian

director · 2026-09-23

Award

32,000 shares

Martello Wan Ling

director · 2026-09-23

Award

32,000 shares

Misra Kabir

director · 2026-09-23

Award

32,000 shares

Wu Maggie Wei

director · 2026-09-23

Award

32,000 shares

Wu Yongming

Chief Executive Officer · 2026-09-10

Option exercise

320,000 shares

Wu Yongming

Chief Executive Officer · 2026-07-01

Option exercise

13,333 shares

Wu Yongming

Chief Executive Officer · 2026-07-01

Option exercise

28,000 shares

Tsai Joseph C

director · 2026-07-01

Option exercise

3,333 shares

Tsai Joseph C

director · 2026-07-01

Option exercise

7,500 shares

Jiang Fang

Chief People Officer · 2026-06-25

Option exercise

1,672 shares

Jiang Fang

Chief People Officer · 2026-06-25

Option exercise

1,667 shares

Jiang Fang

Chief People Officer · 2026-06-25

Option exercise

2,667 shares

Jiang Fang

Chief People Officer · 2026-06-25

Option exercise

3,750 shares

Yu Siying

General Counsel · 2026-06-25

Option exercise

2,666 shares

Yu Siying

General Counsel · 2026-06-25

Option exercise

3,336 shares

Yu Siying

General Counsel · 2026-06-25

Option exercise

2,667 shares

Yu Siying

General Counsel · 2026-06-25

Option exercise

7,500 shares

Xu Hong

Chief Financial Officer · 2026-06-25

Option exercise

9,000 shares

Xu Hong

Chief Financial Officer · 2026-06-25

Option exercise

10,000 shares

Xu Hong

Chief Financial Officer · 2026-06-25

Option exercise

360,000 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-06-25

Option exercise

7,336 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-06-25

Option exercise

7,333 shares

Jiang Fan (FJ)

CEO of Business Group · 2026-06-25

Option exercise

15,500 shares

About Alibaba Group Holding Limited

Alibaba Group Holding Limited, through its various subsidiaries, furnishes crucial technological infrastructure and extensive marketing channels. This comprehensive support allows merchants, brands, retailers, and other businesses to effectively engage with their customer base, both within the People's Republic of China and across international markets. The company's operations are organized across seven primary…

Specialty Retail

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works