CELH

Celsius Holdings, Inc.

Consumer Defensive · $7.1B market cap

Share price

$26.75

close of Oct 3, 2026

Fair value

$8.31

Sticker Price

Payback Price

$3.32

buy price

Overpriced

CELH is Overpriced: at $26.75 it trades 222% above its fair value of $8.31. Its buy price (Payback Price) is $3.32, 88% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

4 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth—?

Equity per share growth35.7% a year✓

Sales growth65.5% a year✓

Free cash flow growth51.3% a year✓

Return on invested capital11.6%✓

Follow CELH

Get notified when it reaches its buy price of $3.32. Free.

Create a free account

Superinvestors

1 of the investors we track holds CELH. In Q2 2026, 1 opened a position and 1 sold out. Who we track

First Eagle Investment Management

First Eagle Investment Management · as of Q2 2026

$1.3M

45,353 shares

Moves in Q2 2026

New position: First Eagle Investment Management

Sold out: Lee Ainslie

Insider activity

Since Jul 7, 2026: 1 open-market purchase worth $494K and 82 other filings (stock awards, tax withholding and similar). Why purchases matter

Purchases

Fieldly John

Chief Executive Officer · 2026-09-10

Bought

$494K

Other filings

Previn Fletcher F

director · 2026-08-07

Award

$106K

DeSantis Dean

Owns 10%+ · 2026-08-03

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-08-03

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-08-03

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-08-03

J-Other

$6.9M

Show all 82 other filings

Milmoe William H.

Owns 10%+ · 2026-08-03

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-08-03

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-31

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-31

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-31

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-30

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-30

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-30

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-30

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-30

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-30

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-29

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-29

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-29

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-28

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-28

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-28

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-27

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-27

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-27

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-27

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-27

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-27

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-24

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-24

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-24

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-23

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-23

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-23

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-22

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-22

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-22

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-22

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-22

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-22

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-21

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-21

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-21

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-20

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-20

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-20

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-17

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-17

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-17

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-17

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-17

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-17

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-16

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-16

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-16

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-15

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-15

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-15

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-14

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-14

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-14

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-14

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-14

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-14

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-13

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-13

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-13

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-10

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-10

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-10

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-09

J-Other

150,000 shares

DeSantis Dean

Owns 10%+ · 2026-07-09

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-09

J-Other

150,000 shares

DeSantis Deborah

Owns 10%+ · 2026-07-09

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-09

J-Other

150,000 shares

Milmoe William H.

Owns 10%+ · 2026-07-09

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-08

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-08

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-08

J-Other

$6.9M

DeSantis Dean

Owns 10%+ · 2026-07-07

J-Other

$6.9M

DeSantis Deborah

Owns 10%+ · 2026-07-07

J-Other

$6.9M

Milmoe William H.

Owns 10%+ · 2026-07-07

J-Other

$6.9M

About Celsius Holdings, Inc.

Celsius Holdings, Inc. is a global enterprise specializing in the development, production, promotion, and distribution of functional beverages and liquid nutritional supplements. Its extensive reach covers North America, Europe, Asia, and other international markets. The company's diverse product lineup includes CELSIUS Originals, offering both sparkling and still functional energy drinks. For a dietary supplement…

Beverages - Non-Alcoholic

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works

Verdict

How we valued it

Business quality

Superinvestors

Insider activity

Purchases

Other filings

About Celsius Holdings, Inc.