PRMB
Primo Brands CorporationConsumer Defensive · $7.0B market cap
Verdict
Share price
$19.51
close of Oct 3, 2026
Fair value
$42.06
Sticker Price
Payback Price
$16.83
buy price
PRMB is Undervalued: at $19.51 it trades 54% below its fair value of $42.06. Its buy price (Payback Price) is $16.83, 14% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Owner Earnings. Earnings have been shrinking, but the business still generates cash, so we value it on its cash flow instead of its earnings.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds PRMB. In Q2 2026, 1 trimmed. Who we track
Moves in Q2 2026
Trimmed: Lee Ainslie
Insider activity
Since Jun 30, 2026: 2 open-market purchases worth $2.0M, 2 sales worth $994.8M and 2 other filings (stock awards, tax withholding and similar). Why purchases matter
Purchases
FOSS ERIC J
Exec. Chair and CEO · 2026-08-10
Bought
$2.0M
FOSS ERIC J
Exec. Chair and CEO · 2026-08-10
Bought
$2K
Sales
Lee Tony W
director · 2026-08-07
Sold
$497.4M
ORCP III DE TopCo GP, LLC
Owns 10%+ · 2026-08-07
Sold
$497.4M
Other filings
About Primo Brands Corporation
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to…
Beverages - Non-Alcoholic
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works