COCO
The Vita Coco Company, Inc.Consumer Defensive · $3.3B market cap
Verdict
Share price
$55.97
close of Oct 3, 2026
Fair value
$27.91
Sticker Price
Payback Price
$11.16
buy price
COCO is Overpriced: at $55.97 it trades 101% above its fair value of $27.91. Its buy price (Payback Price) is $11.16, 80% below today's price. Business quality is strong: 4 of 5 key numbers clear the 10% bar.
How we valued it
Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.
Business quality
4 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds COCO. In Q2 2026, 1 trimmed. Who we track
Moves in Q2 2026
Trimmed: Lee Ainslie
Insider activity
Since Jun 12, 2026: no open-market purchases, 3 sales worth $12.2M and 3 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Sadowsky Kenneth
director · 2026-06-17
Sold
$323K
Liran Ira
director · 2026-06-12
Sold
$6.0M
Liran Ira
director · 2026-06-12
Sold
$5.9M
Other filings
About The Vita Coco Company, Inc.
The Vita Coco Company, Inc. is a global beverage enterprise, founded in New York in 2004, primarily engaged in the development, marketing, and distribution of its flagship Vita Coco-branded coconut water. Its extensive market presence spans the United States, Canada, Europe, the Middle East, and the Asia Pacific region. Beyond its core product, the company's diverse portfolio encompasses coconut oil and milk…
Beverages - Non-Alcoholic
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works