CFFI
C&F Financial CorporationFinancial Services · $317M market cap
Verdict
Share price
$98.30
close of Oct 3, 2026
Fair value
$177.76
Sticker Price
Payback Price
$71.11
buy price
CFFI is Undervalued: at $98.30 it trades 45% below its fair value of $177.76. Its buy price (Payback Price) is $71.11, 28% below today's price. Business quality is limited: none of the 5 key numbers clears the 10% bar.
How we valued it
Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.
Business quality
0 of 5 clear the 10% bar. What are the Big Five?
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Since Jun 11, 2026: no open-market purchases, 8 sales worth $414K and 1 other filing (stock awards, tax withholding and similar). Why purchases matter
Sales
DILLON LARRY G
EXECUTIVE CHAIRMAN · 2026-09-04
Sold
$95K
Crone S Dustin
PRESIDENT & CEO C&F FINANCE · 2026-09-04
Sold
$85K
DILLON LARRY G
EXECUTIVE CHAIRMAN · 2026-08-20
Sold
$86K
CHERRY THOMAS F
PRESIDENT & CEO · 2026-08-05
Sold
$44K
PEAY D ANTHONY
director · 2026-08-05
Sold
$37K
Other filings
About C&F Financial Corporation
C&F Financial Corporation functions as a bank holding company, providing oversight for Citizens and Farmers Bank, which delivers a comprehensive range of banking services to both individuals and businesses. Its Retail Banking division offers a diverse suite of services, including checking and savings accounts, in addition to various loan products such as business, real estate, development, mortgage, home equity, and…
Banks - Regional
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works