FTLF

FitLife Brands, Inc.

Consumer Defensive · $87M market cap

Share price

$9.22

close of Oct 3, 2026

Fair value

$12.11

Sticker Price

Payback Price

$4.85

buy price

Undervalued

FTLF is Undervalued: at $9.22 it trades 24% below its fair value of $12.11. Its buy price (Payback Price) is $4.85, 47% below today's price. Business quality is strong: all 5 key numbers clear the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

5 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth13.3% a year✓

Equity per share growth11.3% a year✓

Sales growth11.8% a year✓

Free cash flow growth13.1% a year✓

Return on invested capital13.6%✓

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Insider activity

Since Aug 19, 2026: 1 open-market purchase worth $10K and 1 other filing (stock awards, tax withholding and similar). Why purchases matter

Purchases

Pappas Shannon K.

director · 2026-08-19

Bought

$10K

Other filings

York Jakob

CHIEF FINANCIAL OFFICER · 2026-08-28

Award

$39K

About FitLife Brands, Inc.

FitLife Brands, Inc. supplies dietary supplements to health-conscious individuals across the United States and globally. Their extensive product line caters to various needs, encompassing weight management, overall well-being, and athletic performance. This includes specialized formulations designed for professional muscle development, performance-enhancing supplements for fitness enthusiasts, and offerings for…

Packaged Foods