GPRO

GoPro, Inc.

Technology · $228M market cap

Verdict

We can't put a fair value on GPRO right now. It has lost money in each of its last 3 years, and our valuation needs recent profits to project from.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth—?
Equity per share growth-10.6% a year✗
Sales growth-1.6% a year✗
Free cash flow growth12.4% a year✓
Return on invested capital-29.3%✗

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Superinvestors

1 of the investors we track holds GPRO. Who we track

About GoPro, Inc.

GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse portfolio features well-known products such as the HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and the GoPro App. Established in 2002 by Nicholas…

Consumer Electronics

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works