SONY
Sony Group CorporationTechnology · $138.3B market cap
Verdict
Share price
$23.82
close of Oct 3, 2026
Fair value
$24.93
Sticker Price
Payback Price
$9.97
buy price
SONY is Fairly Valued: at $23.82 it's within 4% of its fair value of $24.93. Its buy price (Payback Price) is $9.97, 58% below today's price. Business quality is mixed: 2 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew 6% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
2 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds SONY. In Q1 2026, 1 sold out. Who we track
Moves in Q1 2026
Sold out: Mairs & Power Funds
Insider activity
Since Jun 12, 2026: no open-market purchases, 10 sales worth $20.9M and 29 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Tanaka Kenji
See Remarks · 2026-08-17
Sold
$477K
Stringer Robert Adrian
See Remarks · 2026-08-05
Sold
$2.3M
Stringer Robert Adrian
See Remarks · 2026-08-05
Sold
$10.0M
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-08-04
Sold
$389K
Ahuja Ravi
See Remarks · 2026-08-04
Sold
$354K
Show all 10 salesShow fewer
Ahuja Ravi
See Remarks · 2026-07-06
Sold
$776K
Platt Jonathan Jose
See Remarks · 2026-07-06
Sold
$348K
Totoki Hiroki
President and CEO · 2026-07-03
Sold
$4.7M
Mitomo Toshimoto
Chief Strategy Officer (CSO) · 2026-07-03
Sold
$526K
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-06-17
Sold
$1.0M
Other filings
Sashida Shinji
See Remarks · 2026-08-17
Option exercise
$25K
Sashida Shinji
See Remarks · 2026-08-17
Option exercise
$46K
Tanaka Kenji
See Remarks · 2026-08-13
Option exercise
$53K
Tanaka Kenji
See Remarks · 2026-08-13
Option exercise
$21K
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-08-03
Option exercise
37,055 shares
Show all 29 other filingsShow fewer
Ahuja Ravi
See Remarks · 2026-08-03
Option exercise
27,447 shares
Platt Jonathan J.
See Remarks · 2026-07-24
Award
71,000 shares
Stringer Robert Adrian
See Remarks · 2026-07-24
Award
191,384 shares
Tanaka Kenji
See Remarks · 2026-07-24
Award
19,630 shares
Sashida Shinji
See Remarks · 2026-07-24
Award
40,300 shares
Imaizumi Lin
Chief Financial Officer (CFO) · 2026-07-24
Award
9,350 shares
Imaizumi Lin
Chief Financial Officer (CFO) · 2026-07-24
Award
77,090 shares
Totoki Hiroki
President and CEO · 2026-07-24
Award
35,040 shares
Totoki Hiroki
President and CEO · 2026-07-24
Award
367,890 shares
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-07-24
Award
8,760 shares
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-07-24
Award
61,320 shares
Ito Yasuhiro
Chief People Officer (CPO) · 2026-07-24
Award
7,710 shares
Ito Yasuhiro
Chief People Officer (CPO) · 2026-07-24
Award
46,950 shares
Goto Yoriko
director · 2026-07-24
Award
5,550 shares
Denzel Nora
director · 2026-07-24
Award
5,550 shares
Becker Wendy
director · 2026-07-24
Award
5,550 shares
MORROW WILLIAM T
director · 2026-07-24
Award
5,550 shares
Mitomo Toshimoto
Chief Strategy Officer (CSO) · 2026-07-24
Award
70,080 shares
Kraft Joseph A. Jr.
director · 2026-07-24
Award
5,550 shares
Konomoto Shingo
director · 2026-07-24
Award
5,550 shares
Hyodo Masayuki
director · 2026-07-24
Award
5,550 shares
Ahuja Ravi
See Remarks · 2026-07-24
Award
142,000 shares
HUNT NEIL D
director · 2026-07-24
Award
5,550 shares
Kodera Tsuyoshi
Chief Digital Officer (CDO) · 2026-06-12
Option exercise
$215K
About Sony Group Corporation
Sony Group Corporation is a global conglomerate engaged in the design, development, manufacturing, and distribution of diverse electronic equipment, instruments, and devices. Its offerings serve consumer, professional, and industrial segments across Japan, the United States, Europe, China, the Asia-Pacific region, and other international territories. Beyond hardware, Sony is a major player in interactive…
Consumer Electronics
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works