HFWA
Heritage Financial CorporationFinancial Services · $1.2B market cap
Verdict
Share price
$28.14
close of Oct 3, 2026
Fair value
$36.34
Sticker Price
Payback Price
$14.54
buy price
HFWA is Undervalued: at $28.14 it trades 23% below its fair value of $36.34. Its buy price (Payback Price) is $14.54, 48% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Justified P/B (Financials). A bank or insurer. These are best valued on their book value and how much they earn on it.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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Create a free accountInsider activity
Since Jun 15, 2026: no open-market purchases, 5 sales worth $1.0M and 30 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
CHARNESKI BRIAN
director · 2026-09-03
Sold
$399K
Ray Matthew T.
EVP Chief Lending Officer · 2026-08-13
Sold
$111K
Chalfant Tony
EVP Chief Credit Officer · 2026-08-05
Sold
$97K
LYON JEFFREY S
director · 2026-08-05
Sold
$300K
Wilson Kelli Ann
EVP Chief Banking Officer · 2026-07-30
Sold
$112K
Other filings
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
264 shares
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
301 shares
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
265 shares
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
302 shares
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
1,595 shares
Show all 30 other filingsShow fewer
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
1,846 shares
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$8K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$8K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$9K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$9K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$56K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$49K
Glasby William
EVP Chief Information Officer · 2026-07-17
Tax withholding
$103K
Glasby William
EVP Chief Information Officer · 2026-07-17
Option exercise
$56K
VANCE BRIAN L
director · 2026-06-17
Award
1,999 shares
CHARNESKI BRIAN
director · 2026-06-17
Award
1,999 shares
Saunders Karen R
director · 2026-06-17
Award
1,999 shares
Allan Scott Tanton
director · 2026-06-17
Award
1,999 shares
Ellwanger Kimberly T
director · 2026-06-17
Award
1,999 shares
LYON JEFFREY S
director · 2026-06-17
Award
1,999 shares
Watson Ann
director · 2026-06-17
Award
1,999 shares
Giacobbe Gail B.
director · 2026-06-17
Award
1,999 shares
Rivera Frederick B
director · 2026-06-17
Award
1,999 shares
Dryer Trevor D.
director · 2026-06-17
Award
1,999 shares
Curran Amy E.
EVP Director Commercial Lend · 2026-06-15
Option exercise
576 shares
Curran Amy E.
EVP Director Commercial Lend · 2026-06-15
Tax withholding
$2K
Curran Amy E.
EVP Director Commercial Lend · 2026-06-15
Option exercise
$16K
Chalfant Tony
EVP Chief Credit Officer · 2026-06-15
Option exercise
1,316 shares
Chalfant Tony
EVP Chief Credit Officer · 2026-06-15
Tax withholding
$4K
Chalfant Tony
EVP Chief Credit Officer · 2026-06-15
Option exercise
$37K
About Heritage Financial Corporation
Heritage Financial Corporation operates as the parent company for Heritage Bank, providing a comprehensive range of financial services to individuals and small to mid-sized businesses throughout the United States. The company's deposit offerings include various checking accounts (both interest and non-interest bearing), money market accounts, savings accounts, and certificates of deposit. Its extensive lending…
Banks - Regional
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works