KO

The Coca-Cola Company

Consumer Defensive · $375.1B market cap

Share price

$85.65

close of Oct 3, 2026

Fair value

$72.09

Sticker Price

Payback Price

$28.83

buy price

Overpriced

KO is Overpriced: at $85.65 it trades 19% above its fair value of $72.09. Its buy price (Payback Price) is $28.83, 66% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.

How we valued it

Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.

Business quality

1 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth3.3% a year✗

Equity per share growth0.9% a year✗

Sales growth2.0% a year✗

Free cash flow growth2.3% a year✗

Return on invested capital11.7%✓

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Superinvestors

9 of the investors we track hold KO. In Q2 2026, 1 added. Who we track

Warren Buffett

Berkshire Hathaway Inc · as of Q2 2026

$32.5B

400,000,000 shares

Yacktman Asset Management

Yacktman Asset Management · as of Q2 2026

$172.9M

2,127,657 shares

Lee Ainslie

Maverick Capital · as of Q2 2026

$163.1M

2,006,974 shares

Jensen Investment Management

Jensen Investment Management · as of Q2 2026

$9.1M

111,668 shares

Dodge & Cox Funds

Dodge & Cox Funds · as of Q2 2026

$2.0M

24,000 shares

Show all 9 holders

Mairs & Power Funds

Mairs & Power Funds · as of Q2 2026

$1.9M

23,470 shares

Christopher Bloomstran

Semper Augustus · as of Q2 2026

$1.2M

15,328 shares

Thomas Russo

Gardner Russo & Quinn · as of Q2 2026

$1.0M

12,350 shares

Lindsell Train

Lindsell Train · as of Q2 2026

$975K

12,000 shares

Moves in Q2 2026

Added: Lee Ainslie

About The Coca-Cola Company

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain…

Beverages - Non-Alcoholic

Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works

Verdict

How we valued it

Business quality

Superinvestors

About The Coca-Cola Company