SGHC
Super Group (SGHC) LimitedConsumer Cyclical · $5.9B market cap
Verdict
Share price
$11.25
close of Oct 3, 2026
Fair value
$14.83
Sticker Price
Payback Price
$5.93
buy price
SGHC is Undervalued: at $11.25 it trades 24% below its fair value of $14.83. Its buy price (Payback Price) is $5.93, 47% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow Growth. Reported earnings are shrinking, but free cash flow keeps growing, so we value it on cash flow.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
Follow SGHC
Get notified when it reaches its buy price of $5.93. Free.
Create a free accountInsider activity
Since Jun 30, 2026: no open-market purchases, 6 sales worth $2.4M and 6 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Ross Kirsty Farrah
Chief Operating Officer · 2026-08-28
Sold
$560K
Nathan Martine
General Counsel · 2026-07-31
Sold
$56K
Ross Kirsty Farrah
Chief Operating Officer · 2026-07-31
Sold
$762K
Menashe Neal
Chief Executive Officer · 2026-07-31
Sold
$677K
Van Wyk Alinda
Chief Financial Officer · 2026-07-31
Sold
$316K
Show all 6 salesShow fewer
Ben David Alon
Chief Technology Officer · 2026-06-30
Sold
$107
Other filings
Nathan Martine
General Counsel · 2026-07-31
Option exercise
8,817 shares
Ross Kirsty Farrah
Chief Operating Officer · 2026-07-31
Option exercise
35,812 shares
Ross Kirsty Farrah
Chief Operating Officer · 2026-07-31
Option exercise
80,000 shares
Menashe Neal
Chief Executive Officer · 2026-07-31
Option exercise
102,839 shares
Van Wyk Alinda
Chief Financial Officer · 2026-07-31
Option exercise
50,210 shares
Show all 6 other filingsShow fewer
Ben David Alon
Chief Technology Officer · 2026-06-30
Option exercise
38,915 shares
About Super Group (SGHC) Limited
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. The company offers Betway, an online sports betting and casino offering; and Spin, a multi-brand online casino. It operates in Africa, the Middle East, the Asia-Pacific, Europe, North America, and South/Latin America. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
Gambling, Resorts & Casinos
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works