VITL

Vital Farms, Inc.

Consumer Defensive · $414M market cap

Share price

$9.06

close of Oct 3, 2026

Fair value

$25.17

Sticker Price

Payback Price

$10.07

buy price

On Sale

VITL is On Sale: at $9.06 it trades 10% below its buy price (Payback Price) of $10.07 and 64% below its fair value of $25.17. Business quality is strong: all 5 key numbers clear the 10% bar.

How we valued it

Buffett Normalized. A profitable, growing business, so we project its earnings 10 years ahead and work out what that is worth today.

Business quality

5 of 5 clear the 10% bar. What are the Big Five?

Earnings per share growth62.5% a year✓

Equity per share growth22.7% a year✓

Sales growth33.9% a year✓

Free cash flow growth24.8% a year✓

Return on invested capital15.1%✓

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Superinvestors

1 of the investors we track holds VITL. In Q2 2026, 1 added. Who we track

First Eagle Investment Management

First Eagle Investment Management · as of Q2 2026

$7.0M

604,960 shares

Moves in Q2 2026

Added: First Eagle Investment Management

Insider activity

Since Sep 2, 2026: no open-market purchases and 1 other filing (stock awards, tax withholding and similar). Why purchases matter

Other filings

Holland Joseph Michael

Chief Supply Chain Officer · 2026-09-02

Tax withholding

$4K

About Vital Farms, Inc.

Vital Farms, Inc. is a values-driven food enterprise dedicated to providing ethically sourced, pasture-raised products across the United States. Its diverse product portfolio primarily features a variety of egg-based items, such as fresh shell eggs, convenient hard-boiled eggs, liquid whole eggs, and popular egg bites, alongside dairy selections like butter and ghee. Established in 2007, the company maintains its…

Agricultural Farm Products