BBY
Best Buy Co., Inc.Consumer Cyclical · $18.8B market cap
Verdict
Share price
$87.97
close of Oct 3, 2026
Fair value
$134.13
Sticker Price
Payback Price
$53.65
buy price
BBY is Undervalued: at $87.97 it trades 34% below its fair value of $134.13. Its buy price (Payback Price) is $53.65, 39% below today's price. Business quality is limited: only 1 of 5 key numbers clears the 10% bar.
How we valued it
Dividend Discount Model. It has paid a dividend for 10+ years in a row, raised it most years, and yields over 2%. For a steady payer like this, the dividend is the best guide to value.
Business quality
1 of 5 clear the 10% bar. What are the Big Five?
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1 of the investors we track holds BBY. In Q2 2026, 1 sold out. Who we track
Moves in Q2 2026
Sold out: Jensen Investment Management
Insider activity
Since Jun 12, 2026: no open-market purchases, 11 sales worth $113.1M and 16 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
SCHULZE RICHARD M
Owns 10%+ · 2026-07-14
Sold
$8.9M
SCHULZE RICHARD M
Owns 10%+ · 2026-07-14
Sold
$7.2M
SCHULZE RICHARD M
Owns 10%+ · 2026-07-14
Sold
$5.0M
SCHULZE RICHARD M
Owns 10%+ · 2026-07-14
Sold
$3.5M
SCHULZE RICHARD M
Owns 10%+ · 2026-07-13
Sold
$27.7M
Show all 11 salesShow fewer
SCHULZE RICHARD M
Owns 10%+ · 2026-07-13
Sold
$20.6M
SCHULZE RICHARD M
Owns 10%+ · 2026-07-13
Sold
$969K
SCHULZE RICHARD M
Owns 10%+ · 2026-06-26
Sold
$17.6M
SCHULZE RICHARD M
Owns 10%+ · 2026-06-25
Sold
$15.1M
SCHULZE RICHARD M
Owns 10%+ · 2026-06-16
Sold
$398K
SCHULZE RICHARD M
Owns 10%+ · 2026-06-15
Sold
$6.0M
Other filings
BRAMMAN ANNE L
EVP, CFO · 2026-08-20
Award
18,955 shares
BRAMMAN ANNE L
EVP, CFO · 2026-08-20
Award
14,581 shares
Watson Mathew
SVP, Controller & CAO · 2026-07-20
Award
5,874 shares
Hartman Todd G.
Chief Legal and Risk Officer · 2026-07-07
G-Gift
600 shares
Caputo Lisa
director · 2026-06-12
Award
2,611 shares
Show all 16 other filingsShow fewer
Jadeja Ashok Jitendra Dylan
director · 2026-06-12
Award
2,611 shares
FRANK MEGHAN
director · 2026-06-12
Award
2,611 shares
KENNY DAVID W
director · 2026-06-12
Award
4,330 shares
Kimbell David C
director · 2026-06-12
Award
2,611 shares
Marte Mario Jesus
director · 2026-06-12
Award
2,611 shares
McLoughlin Karen
director · 2026-06-12
Award
2,611 shares
Parham Richelle P
director · 2026-06-12
Award
2,611 shares
Rendle Steven E
director · 2026-06-12
Award
2,611 shares
Sistani Sima
director · 2026-06-12
Award
2,611 shares
Whittington Melinda D
director · 2026-06-12
Award
2,611 shares
Munce Claudia F.
director · 2026-06-12
Award
2,611 shares
About Best Buy Co., Inc.
Best Buy Co., Inc. operates as a prominent technology retailer across the United States and Canada. Its business structure is segmented into Domestic and International operations. The company's extensive product selection includes a wide array of computing devices such as desktops, notebooks, and associated peripherals, alongside mobile phones (which generate commissions from network carriers), networking equipment…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works