WSM
Williams-Sonoma, Inc.Consumer Cyclical · $27.0B market cap
Verdict
Share price
$232.30
close of Oct 3, 2026
Fair value
$83.08
Sticker Price
Payback Price
$33.23
buy price
WSM is Overpriced: at $232.30 it trades 180% above its fair value of $83.08. Its buy price (Payback Price) is $33.23, 86% below today's price. Business quality is solid: 3 of 5 key numbers clear the 10% bar.
How we valued it
Free Cash Flow. Sales grew -3% a year over the last 3 years, below the 15% we look for in a fast grower, so we value it on its free cash flow instead of an earnings forecast.
Business quality
3 of 5 clear the 10% bar. What are the Big Five?
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Since Jun 15, 2026: no open-market purchases, 8 sales worth $8.4M and 15 other filings (stock awards, tax withholding and similar). Why purchases matter
Sales
Yearout Karalyn
EVP CHIEF TALENT OFFICER · 2026-08-07
Sold
$129K
Yearout Karalyn
EVP CHIEF TALENT OFFICER · 2026-08-04
Sold
$250K
ALBER LAURA
PRESIDENT & CEO · 2026-07-15
Sold
$749K
ALBER LAURA
PRESIDENT & CEO · 2026-07-15
Sold
$3.8M
ALBER LAURA
PRESIDENT & CEO · 2026-07-15
Sold
$1.1M
Other filings
Campion Andrew
director · 2026-08-03
Award
118 shares
Bracey Esi Eggleston
director · 2026-08-03
Award
118 shares
Ready William J
director · 2026-08-03
Award
127 shares
Huffington Arianna
director · 2026-08-03
Award
114 shares
Dahnke Scott Arnold
director · 2026-06-18
Award
1,616 shares
Show all 15 other filingsShow fewer
VAN PAASSCHEN FRITS D
director · 2026-06-18
Award
1,107 shares
Ready William J
director · 2026-06-18
Award
1,045 shares
Bracey Esi Eggleston
director · 2026-06-18
Award
1,011 shares
Campion Andrew
director · 2026-06-18
Award
1,011 shares
Huffington Arianna
director · 2026-06-18
Award
994 shares
Finucane Anne A.
director · 2026-06-18
Award
1,028 shares
Finucane Anne A.
director · 2026-06-18
Option exercise
162 shares
Finucane Anne A.
director · 2026-06-18
Option exercise
148 shares
Finucane Anne A.
director · 2026-06-18
Option exercise
171 shares
Finucane Anne A.
director · 2026-06-18
Option exercise
109 shares
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and…
Specialty Retail
Fair value and Payback Price are estimates from the company's reported financials, not investment advice. Prices as of the close of Oct 3, 2026. How the Payback Price works